McCord Insights
 

Why McCord Solutions?

ROI Projections

Testimonials

 
     
     
 
Why is cold calling effective?
What is a demand generation opportunity?

Numbers don’t lie. Words do. And what this has to do with ROI.

How well do you take care of customers?
Can sales people do lead generation?
Are your leads sales ready?
Do good leads come
from algorithms?
TOP 10 Rules of Running Great Sales Appointments
   
 
   
   
   
 
At McCord Solutions, 'implementing business know-how' is not a slogan. It is what you can expect from us each and every day.
 
 

 

KNOW THE RIGHT ANSWER (07/15/16)

Often times as a salesperson you’ll find yourself not knowing how to answer a question which isn’t yours to answer. Nonetheless, you’re in a predicament and have to answer back something while keeping in mind that the way you answer depends on many circumstances or at what point in the sales cycle you are engaged in.. more...

 

WHY IS COLD CALLING EFFECTIVE? (12/28/15)

To understand cold calling you have to understand the very concept of prospecting. As everyone knows the general goal of prospecting is all about finding those prospects to uncover if or when they will be ready for conversion, or at what stage in the sales cycle or are they ready to make a decision. more...

 

WHAT IS A DEMAND GENERATION OPPORTUNITY? (6/17/15)

A demand gen opportunity is a pre-qualified, qualified and post qualified lead. The same work of setting an appointment goes into this opportunity except the met date and time are not set. It consists of three critical business development advancement stages. more...

 

NUMBERS DON'T LIE. WORDS DO. AND WHAT THIS HAS TO DO WITH ROI.
(6/10/15)

In today’s business environment little has remained static. The most basic of definitions have changed or are targeted for change by a wave of ‘disruption’ that has grabbed a firm hold of imaginations across the entire spectrum of commerce. more...

 

HOW WELL DO YOU TAKE CARE OF CUSTOMERS? (1/22/15)

What do sales, implementation, tech support, and customer retention all have in common? These are failed or failing business transactions without strong Customer Service, whether at the initiation of the transaction as in implementation and support, or post transaction when sales are completed and retention efforts follow. more...

 

CAN SALES PEOPLE DO LEAD GENERATION? (9/4/14)

Ask any salesperson this question and you will very likely be astonished by the answer. Most will tell you that they’d rather be handed results-driven leads so that they can quickly move on to actual selling. more...

 

ARE YOUR LEADS SALES READY? (3/12/14)

What kinds of leads eventually close? There is a sure bet way to answering this question and ensuring that you’re covering your basics. When it comes to making sales everyone understands that you as the salesperson more...

 

TOP 10 RULES OF RUNNING GREAT SALES APPOINTMENTS (8/22/13)

In terms of sheer difficulty and stress, sales ranks very near, if not at, the top of the list. Beside the always intense competitive environment sales professionals must negotiate, most consumers despise or fear them for all kinds of real and imagined reasons. With the now unlimited more...

 

DO GOOD LEADS COME FROM ALGORITHMS?(8/15/13)

The short answer is NO! Algorithms do not qualify leads. The difference between raw leads and good—that is, fully qualified—leads is often misunderstood or even ignored.

So when is a lead good? To a more..

 

CASE STUDY - "GENERIC TECHNOLOGIES" (7/19/13)

Generic Technologies is a fully managed IT services and data center solutions provider targeting the greater San Diego metro. Despite numerous online ad campaigns and video content available through most channels / outlets, Generic was having difficulty reaching more...